Vibró is a Pub in Pinerolo (not far from Torino), known for it's nice and chill atmosphere since 2014 when the management changed . The two young owners felt the need to change logo, menu, interior design and communication strategy in order to be finally recognized as a new reality in town.
I led the visual communication part of the renewal deciding as first thing, to keep the old name and converting it in an added value that might explain one of the best quality of the pub (Vibró in Italian is the past tense of the verb vibrate) rather then starting an activity from scratch with a new name. So, the Positive Vibration Pub started and we kept a clean visual to easily adapting it to many outputs such as different kind of night events posters, gadgets, pre-spaced vinyl decals for the interior design etc... The renewal is still on going.
